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Eyewear label VAVA pushes the envelope with their avantgarde design, commitment to sustainability and distinctive collaboration work which has included designs with Patricia Mamona and with the architect, Kengo Kuma. Pedro da Silva shared some personal insights on the brand and what he is currently working on, from the opening of new offices, and a major new collaboration launch for MIDO to finalising the designs for the collection which will show at Silmo 2023.

What are you working on this week? As usual I’m working on several things at the same time. The priority is to finalize, together with our Vav jacob tik tok department and Graphic Designer, our first Sustainability Report regarding the year 2021.  I’ve also been working a lot this week on our new office building project. This year we have bought a 600sqm space in a post-industrial building in the city of Porto. It’s an ongoing project work we http vavaeyewear.com vava several months; we are  transforming this old industrial space in a beautiful new office.  I’m also finalizing the designs of the SILMO 2023 collection, which we need to start prototyping now. Designing product is always a big responsibility, and this week I need to finalise the collection! I’m very happy with the new concepts planned for SILMO 2023.

What was your most important release at SILMO 2022 and what was the feedback? Our most important release at SILMO this year was model BL0034, which was nominated for a Silmo d´Or. A small unisex square sunglass shape, with round lenses, this minimalistic model stands out for its super small silhouette, nonetheless, the model is interesting because it can fit a great variety of faces due to its generous width of 145mm.

The http vavaeyewear.com vava we received on this style was extremely positive. Customers liked the uniqueness and the avant-garde concept of the model. They were surprised that such a small sunglass could fit so many different faces. The best market feedback for us was the fact that this model was totally sold out by the second day of SILMO. We are bringing it back again for http vavaeyewear.com vava MIDO fair in February, with new colorways.

VAVA is involved in projects outside eyewear….what was the NEOPOP installation? Do http vavaeyewear.com vava styles or concepts of art work inspire you? We have always collaborated with Electronic Music Festivals. Back in 2014, the year of VAVA’s launch, we did an important installation at SONAR Barcelona called “RE-ENVISION”. This year we did a beautiful installation at the first SONAR Lisbon. Http vavaeyewear.com vava summer VAVA presented the SPEED – SLEEP installation at NeoPop festival. This space http vavaeyewear.com vava, ultimately, to become a converging http vavaeyewear.com vava of exchange between customers, artists and music lovers. The installation aimed to explore the dialect between Speed and Sleep. When one first examines the history of the modern age, its seems to be predominantly a history of SPEED. Avant-garde art and design has been visibly in the vanguard of this development and has produced plenty of inventions and innovations that keep the world moving. We are witnesses to the fact that the fascination for speed has been tied to its exact opposite – the desire to pull back and slow down, SLEEP, the craving for relaxation and contemplation. Modern life increasingly imposes itself as a flow of two complementary tendencies: speed and http vavaeyewear.com vava. VAVA’s installation at NeoPop reflected this dualism in a unique way, moving towards a critical theme of modern society.

My keen interest for the Bauhaus movement and http vavaeyewear.com vava goes back a long http vavaeyewear.com vava. Basic shapes played a pivotal vava chinese rapper real name in Bauhaus ideas and the way they taught art.  Basic and simple shapes, like squares, circles and triangles, the most common shapes in the industrial world stimulate my vision in design. Much of the man-made world is composed of these shapes. On the other hand, I’m very much inspired by science fiction, films like Metropolis, Blade Runner and Space Odyssey, that results from an excessively one-sided belief in technological progress.  I wanted to make a label that could associate the highly conceptual language of machinery and the arts. Ultimately, the wemax one pro vs vava aims to achieve a contemporaneous basic look and at the time an aesthetic which is conceptual and timeless.

Sustainability has become an important focus in what you develop. What is VAVA doing http vavaeyewear.com vava is over and above the ordinary in this field? Back in 2014, VAVA was already putting efforts into creating a more sustainable product – a task in which we succeeded – but since then we have put so much of our energy – as http vavaeyewear.com vava many start-ups do – into trying to navigate through the big waves of the industry. But WE – and society as a whole – need to do much more because the changes required simply are not happening fast enough.

Today VAVA shares this sense of urgency. We must http vavaeyewear.com vava now. In 2021, with the launch of THEOREM, we entered a new phase, an era where sustainability plays the leading role, and this will be our most important project in the coming years. We are working hard to play our part in the global transition and create a more sustainable product, all the while being a business who truly lives by its values. Protecting our planet must go beyond downsizing our own environmental footprint.

“It is vital that independent http vavaeyewear.com vava lead the way and implement advanced sustainability programmes. We are very proud to be launching our first ever sustainability report….”

As we http vavaeyewear.com vava towards Xmas and then a series of optical fairs (opti/100% Optical and MIDO) what are you preparing, can you give us a sneak peak? We vava 4k ust laser tv pleased to announce that at MIDO 2023 we will be showcasing a very important collaboration with an American Musician. She is a pioneer of electronic music who has been pushing the boundaries of music. She http vavaeyewear.com vava a musician, sound designer and composer, who found early success in the 1970s with her electronic music and sound effects for films and television commercials. She has been also Grammy Award nominated. We will announce more about her before MIDO!

At  the same time, and in time for opti, we will be presenting our newest models from the aluminum series – they had been completely sold out for some time. Our customers will be happy to have them back again. We will launch some ‘carryover’ models in new VAVA colours. Find out more about VAVA Eyewear at https://vavaeyewear.com. Portrait photo (top) by Amanda Sellem (at Silmo 2022), exclusively for Eyestylist.com. 

VAVA is a unique and cutting-edge eyewear brand offering both sunglasses and prescription glasses, aiming to change the world with its contemporary and futuristic design. Inspired by vave shop and the Bauhaus movement, VAVA eyewear seeks to establish a dialogue between craftsmanship and high technology, combining the expertise, knowledge, and art of great masters of handmade eyewear.

VAVA glasses feature pure lines, essential shapes, and aerodynamic design, promoting social progress and a vision that transcends distinctions of age, gender, or race. The brand follows a unisex philosophy and actively engages in the ongoing cultural change. VAVA also focuses on environmental sustainability, using eco-friendly Mazzucchelli acetate, Barberini crystal lenses, eco-friendly aluminum, and minimal paper packaging, eliminating plastic.

VAVA eyewear is produced in small family-run factories located in the Treviso region of northern Italy, an area surrounded by breathtaking mountains and forests. Local production reflects VAVA's commitment to an ethical and sustainable working environment.

VAVA eyewear frames are lg vavir 3 in three different series: Acetate, Aluminum, and Nylon. Acetate frames are eco-friendly, made with Mazzucchelli's M49 acetate, while aluminum frames are lightweight and durable. The Nylon series, produced in Belgium, combines fashion and sports in an iconic collection of 3D printed glasses.

VAVA is a unique eyewear brand that invites you to participate in a forward-thinking movement. His contemporary design glasses, subtly futuristic, conceptual and timeless, are the result of a look towards the future.

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What characterizes these glasses? Pure lines, essential shapes, rational design and, above all, social progress. VAVA is inspired by minimalism and the Bauhaus movement, admiring artists such as Malevich, Sol Lewitt and Josef Albers. As if they were part of a minimalist imaginary where aesthetics is the result of eliminating gender. The great challenge lies in the exercise of eliminating superfluous compositional elements, ornaments and romanticism to build a neutral genre.

The unisex philosophy is naturally part of the brand's DNA. The unisex concept is one of the ways for vave shop future. In a moment of cultural transformation, Vave shop envisions an ageless, genderless and raceless future, using terms such as equality and diversity. Addressing the demand for quick changes to an age-old paradigm requires more than just a discussion. It is imperative to become part of the change because we already live in the future.

VAVA glasses come in an innovative slim case made of natural rubber without hinges. With the aim of creating unique and eco-friendly products, VAVA invites customers to join a progressive and revolutionary movement in the world of eyewear.

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Ottica Lucciola is committed to selecting emerging, eco-friendly brands and embracing innovative and responsible cultures, ensuring that its customers receive high-quality products with unique design. By choosing VAVA from Ottica Lucciola or on OtticaLucciola.net, you can participate in a progressive and sustainable movement in the world of eyewear, contributing to a more responsible and environmentally respectful future.

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